Facing the Gulf of Mexico on St Pete Beach, this historic pink resort built in 1928 resembles a Mediterranean castle, suggesting seaside opulence on seven miles of sandy beach.

 

A sweeping elevated driveway leads to the reception lobby, where the bell staff in crisp blue Bermuda shorts and epilated white shirts help guests to the reception area. The colonnaded lobby arcade has a grand piano and intimate seating areas to set the tone for serene moments.The hotel's beachfront location offers numerous activities, including sunbathing, fishing, sightseeing cruises, and sailing. Two outdoor swimming pools have underwater sound systems; dining options include five restaurants and lounges, an ice-cream parlour and Sunday brunch.

 

 

On-site is a Beach Club and Spa, offering massages; a fitness centre; body treatments, hot tub, sauna, and steam room. Exercise classes are offered for a fee, including yoga on the beach, aqua aerobics and power walking. An on-site salon provides face, nail and hair care.

 

Kids, Ltd, the hotel's activity programme, entertains children ages 5–12 with crafts, scavenger hunts, jewellery-making and Friday evening pizza parties. Fees apply. Also available is a game room with arcade-style video games.

 

Please note: a resort fee of $22 per day (plus tax) applies and is payable locally.